What are all the SEO Factors to be Considered While Optimizing a Website

The List of SEO Best Practices

A basic understanding of how SEO works will help you increase traffic and sales leads from your website. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. This report outlines various simple SEO tips, which will help you reach your online goals effectively. This special report compiles the latest and most comprehensive information on optimizing your website with SEO

1. Content is always king i Search Engines. Make sure you have well written unique contents that is focused on primary keywords and Keyword Phrases

2. Having a keyword once in Domain name and URL is one of a best practice to optimize your website better to search engine crawlers

3. The first element to identify your website by Search Engine is Title Element. have Keywords once in Title tag. Title tag length will be varied in size according to different search engines. Be sure you have a unique, keyword focused Title tag on every page of your site

4. Have your keywords in Description meta tag. Some search engines take it into consideration. Some Search Engines are not

5. Place your webpage relevant keywords in Meta Keyword tag. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do

6. One of the keys to higher rankings is building quality links from relevant, related quality sites. The search engines, especially Google, count each link as a "vote" for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high

7. Use your Keywords or Key phrases in Heading H1, H2 and H3 and first paragraph of your page

8. Use Keyword font size thick and bigger. Strong is treated the same as bold, italic is treated the same as emphasis

9. In SEO Keyword density playing major role. Keep your keyword density for a particular page between 5 to 20%. Spamming threshold varies with the topic

10. Use keywords in alt tags to optimize your images better to search engines. Don't spam

11. Use Keywords to link to your internal and external website links

12. Check your website for broken links. Validate the broken links if any

13. Don't design your website more than three deeper links. appropriate links between lower level links will be very useful

14. Link your website only to good websites. Be careful to give outgoing links. Use keywords to link external websites

15. Less than 100 links out is the good practice to optimize your website well for search engines

16. Keep your webpage not to increase more than 100K page size. Smaller files do better for SEO

17. Fresh content can help improve your website visibility more in Search Engines. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines

18. Focus on search phrases, not single keywords, and put your location in your text to help you get found in local searches

19. Design your web site considering SEO. Make sure your web designer understands your expectations for organic SEO

20. Check canonicalization URL issues for www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.example.com is your preference, then http://example.com should redirect to it

21. Don’t use Frames, Flash and AJAX sparingly for best SEO results

22. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you

23. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site

24. Add viral components to your web site or blog, reviews, sharing functions, ratings, visitor comments, etc

25. Register your domain name for long. It will also improve your website reliability more

26. Newer pages on an older site will get faster recognition. Update relevant content frequently

27. Don't get excessive cross linking from the same IP address

28. Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords

29. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query

29. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account

30. Understand social marketing. It is part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search

31. Use captions with your images. As with newspaper photos, place keyword rich captions with your images. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc

32. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present

31. Links from .edu and .gov domains are given nice weight by the search engines. Try to get links from possible non-profit .edu and .gov sites

32. Make sure your site is easy to use. This can influence your link building ability and popularity for your website and thus increase your website ranking in search engines

33. The better and quickest way to get search engines crawled your site is by getting a link to it through another quality site

34. Avoid traffic buying, Cloaking webpage, Link Farming, Doorway pages etc to prevent your website from search engine penalty

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